NASHVILLE, Tenn. – The Bellamy Brothers, Matt Mathews, Kerri Kasem, Mae Estes, and more are rocking up to support Horses for Mental Health (HMH) to amplify awareness for mental health programs incorporating horses during Mental Health Awareness Month (May 1-31).
(HMH) is launching the fourth annual Seen Through Horses Campaign, fueled by passionate people, non-profits, mental health specialists, celebrities, philanthropists, influencers, and businesses, helping to increase awareness and raise critical funds to improve access to programs harnessing the transformative power of the horse-human connection to revolutionize mental well-being.
This year’s campaign brings together HMH’s largest coalition yet: 95 Charity Partners and 19 Premier Partners across the U.S., Canada, and Ireland.
Driven by a bold mission since its launch in 2022, the trailblazing campaign has raised $1 million for nonprofit partners—fueling services that connect people to healing through horses. The initiative has supported 205 organizations across 45 states, provided services to over 225 veterans and members of the Armed Forces, mobilized 882 fundraising volunteers, inspired 3,926 donors, and reached more than 58 million people through media and awareness efforts.
Cowboys Howard and David Bellamy of the multi award-winning duo The Bellamy Brothers have long loved their horses co-starring in their new reality series “Honky Tonk Ranch,” and their iconic song “Let Your Love Flow” was featured along with a beautiful Clydesdale foal in a recent Budweiser Super Bowl ad.
“We’ve lived on our family ranch in Darby, Florida for over 150 years. It’s not just home—it’s where we raise Brahman cattle, quarter horses, and even record our music. Horses have always been a part of our healing and our heritage. That’s why we’re proud to support the Horses for Mental Health campaign this May. There’s real peace in the saddle.
— Howard & David Bellamy
Other new esteemed equestrians and equine enthusiast ambassadors include:
Radio/TV Host Kerri Kasem, Emmy Award-Winning Actor Sophie Grace, NFL athlete Pharaoh Brown (Miami Dolphins), Award-Winning Journalists Lisa Ling, Soledad O’Brien, and L.A. Berry. Country Music Artists Allie Colleen, Craig Wayne Boyd, Mae Estes (Former Barrel Racer), Tigirlily Gold, Shea Fisher Durfey, and Brei Carter (U.S. Army Veteran). Also, Hall of Fame Jockey Ramon Dominguez, Media Personality and Horseman Pepper Stewart, Jean Abernethy, Creator/Author/Illustrator of Equine Character “Fergus The Horse,” Tennessee Radio Hall of Fame’s Devon O’Day and Comedian, Musician, Farmer Matt Mathews, and many more.
“My mom always said, ‘If we didn’t have horses, we’d be so much richer, but without them our souls would be so much poorer!’… I need them for my soul for sure,” says Matt Mathews, who is also an incredible barrel racer who has qualified for 3 World Championships. “I’m happy to join the Seen Through Horses Campaign because there is not enough talk and awareness for mental health issues. So many mental health issues are swept under the rug, and the truth is, hanging around horses is super relaxing. People don’t realize how therapeutic they are! I actually built a barn under my house!”
Horse lovers continuing to champion are Music Icon Andrea Bocelli, the Legendary and Lifelong Horseman Randy Travis, Award-Winning Journalists Jill Rappaport and Misdee Wrigley Miller (Gold Medal Equestrian), Mental Health Advocate Jodie Morton, and Country Music Artists Allie Colleen, Whey Jennings, and J Michael Harter.
Tune In Alert: May 2nd LIVE from 8-10 PM (PT) on ESPN2, actor and lifelong horseman Bourke Floyd will be competing in the American Cornhole League’s “Cornhole for A Cause” contest for a chance to win $5,000 for Horses for Mental Health. Anyone looking to match funds for Bourke’s efforts, please contact [email protected].
To otherwise contribute to this mission and support the 95 nonprofit partners participating please visit horsesformentalhealth.org/campaign.
Your support today allows us to expand our reach by establishing Charity Partners in every state, ensuring more individuals have access to these life-changing programs.
Take Action: Check out @horsesformentalhealth on Instagram, Facebook, and YouTube for shareable stories about the remarkable ways horses positively impact the lives and mental health of those from all walks of life.
Have horses positively impacted your personal journey or mental health? If so, we invite you to share your story on socials and tag @horsesformentalhealth and @zoetisequine.
#HorsesForMentalHealth #ZoetisEquine #MentalIllnessAwarenessMonth
HMH Gives Special Thanks to the Adkins Entertainment team and their clients who have saddled up prior including Tanya Tucker, Dennis Quaid, Darci Lynne, and The Imaginaries.
The campaign is made possible by the ongoing leadership of Zoetis Equine, returning as Title Sponsor for the fourth consecutive year.
About Zoetis
As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide—from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries.
The Zoetis Equine division is committed to providing horse care you can count on.
Visit ZoetisEquine.com to learn more.
Media Contact:
Tyler Brklacich, [email protected]
Booking Contact:
Shantel Klinger, [email protected]
