ADKINS PUBLICITY is a PR/ Publicity firm, headquartered in Nashville, Tenn., representing artists, brands and events across multiple entertainment fields and formats. We represent icons and icons in the making.
We specialize in identifying the right message at the right time.

Scott Adkins

Scott Adkins, one of Nashville Business Journal’s 40 Under 40 honorees, is manager for Billy Ray Cyrus, Firerose Cyrus, Taylor Hicks and Chingy for all facets of their illustrious career, and President/CEO of Adkins Publicity, a full-service public relations firm representing music, film, television, podcast, lifestyle and festival clients across multiple entertainment fields and formats. The entertainment executive is active in the community on the ACM Lifting Lives® Board of Directors as the Grants Committee Chair and Country Music Hall of Fame and Museum Troubadour Advisory Committee, as well as an active ACM, CMA and Recording Academy member. Scott’s company has orchestrated cause marketing partnerships with a multitude of organizations, including: ACM Lifting Lives®, Ronald McDonald House Charities of Nashville, American Red Cross, United Way, and New York Cares, a Points of Light Network affiliate, among others. Scott is passionate about community involvement and is active with The American Cancer Society’s Men Wear Pink and Nashville Humane Association. Scott has also been recognized by the Ohio Valley Regional EMMY® Awards during his career as a television news anchor and reporter. Scott is the proud fur daddy of two rescue dogs: Zoie and Diamond!

Makenzie Clayburg

Following an internship with Adkins Publicity, Makenzie Clayburg transitioned to a full-time position within the company as Publicity Manager in 2018. Clayburg has coordinated publicity campaigns for a roster of clients ranging from artists and authors to brands and businesses. She has also secured regional, national and international coverage for projects such as Grand Ole Opry member Dailey & Vincent’s No. 1 Billboard album The Sounds of Christmas as well as SWITCHFOOT’s No.1 Billboard album Native Tongue and coinciding major North American tour. While studying Music Business and Public Relations at Belmont University, the CMA Edu and PRSSA member completed additional publicity and marketing internships with entertainment institutions, including the Grand Ole Opry. Clayburg also has over three years of event experience from the Ryman Auditorium.

Haley Moriva

Haley Moriva joined the Adkins Publicity team after completing her internship during her senior year at Middle Tennessee State University in 2020. Moriva moved to Nashville after transferring from the University of Wisconsin – Green Bay to complete her degree in Music Business and Public Relations. Her contributions as Publicity Manager/Management Assistant have been instrumental in orchestrating successful high-profile events with clients at the 2023 BET Hip Hop Awards, the 2023 CMA Awards, and the 2024 Movieguide Awards. Moriva’s portfolio also includes collaborating on publicity and management campaigns with renowned figures such as multi-platinum entertainer Chingy, GRAMMY® winning multi-hyphenate Billy Ray Cyrus and Firerose Cyrus, among others.

Rachael Nichols

In July 2022, Rachael Nichols became part of Adkins Publicity|Entertainment as the Management Coordinator. She pursued her education in music management at SAE Institute and Full Sail University. Rachael has worked alongside acclaimed professionals and has valued the chance to gain practical experience. Since joining Adkins Publicity|Entertainment, she has overseen projects involving Chingy, Taylor Hicks, Dennis Quaid, Flat River Band, KC and the Sunshine Band, and more. Rachael is also a proud cat mom to Star and Ruby.