About

Adkins Entertainment represents icons and icons in the making with purpose and passion—spanning artists, brands, films, and events across all entertainment fields and formats. We are rooted in trust, care, and an unwavering commitment to authenticity.

Scott Adkins

Scott Adkins, one of Nashville Business Journal's 40 Under 40 honorees, is manager for Billy Ray Cyrus and Chingy for all facets of their illustrious career, and President/CEO of Adkins Entertainment, representing music, film, television, podcast, lifestyle and festival clients across multiple entertainment fields and formats.

The entertainment executive is active in the community on the ACM Lifting Lives® Board of Directors as the Grants Committee Chair and Country Music Hall of Fame and Museum Troubadour Advisory Committee, as well as an active ACM, CMA and Recording Academy member. Scott's company has orchestrated cause marketing partnerships with a multitude of organizations, including: ACM Lifting Lives®, Ronald McDonald House Charities of Nashville, American Red Cross, United Way, and New York Cares, a Points of Light Network affiliate, among others.

Scott is passionate about community involvement and is active with The American Cancer Society's Men Wear Pink and Nashville Humane Association. Scott has also been recognized by the Ohio Valley Regional EMMY® Awards during his career as a television news anchor and reporter. Scott is the proud fur daddy of two rescue dogs: Zoie and Diamond!

Rachael Nichols

In July 2022, Rachael Nichols became part of Adkins Publicity|Entertainment as the Management Coordinator. She pursued her education in music management at SAE Institute and Full Sail University. Rachael has worked alongside acclaimed professionals and has valued the chance to gain practical experience.

Since joining Adkins Publicity|Entertainment, she has overseen projects involving Chingy, Taylor Hicks, Dennis Quaid, Flat River Band, KC and the Sunshine Band, and more. Rachael is also a proud cat mom to Star and Ruby.

Derrek Kupish

For Derrek Kupish, artist management is as much about shaping the story as it is managing the career. A three-time Emmy Award-winning artist manager and creative director, Kupish works at the intersection of management, image, brand and storytelling — helping artists define how they are seen, how they connect with audiences and how their legacies carry forward.

Throughout his career, Kupish has worked alongside some of entertainment’s most iconic names, including Dolly Parton, Kenny Rogers, Billy Ray Cyrus and Naomi Judd of The Judds. He spent years working and touring with Parton across television, live events, photography, video and creative production, including the Emmy Award-winning Smoky Mountains Rise telethon.

His career has also placed him behind major moments in pop culture, from working with Billy Ray Cyrus and Lil Nas X during the record-breaking “Old Town Road” phenomenon to contributing to the Hannah Montana 20th anniversary special. Today, Kupish works closely with Cyrus, overseeing management, brand, image and creative direction.

Named a Nashville Business Journal 40 Under 40 winner in 2026, Kupish is a member of the Recording Academy, Academy of Country Music and Country Music Association. He also serves across several Nashville organizations and initiatives, including Susan G. Komen’s Band As One and the Country Music Hall of Fame and Museum’s Troubadour Society.

Beginning his career in television news, Kupish has carried a storyteller’s perspective throughout every chapter of his career. Whether building what comes next or honoring what came before, his approach is rooted in protecting an artist’s identity, evolving their brand and creating moments that last.