Budweiser’s Super Bowl Ad Features Bellamy Brothers’ “Let Your Love Flow”

STARRING A CLYDESDALE FOAL,
THE SPOT COMBINES BRAND NOSTALGIA
WITH A FRESH STORY OF
HARD WORK AND DETERMINATION 

NASHVILLE, Tenn. – Nearing 50 years since its initial recording, the Bellamy Brothers’ iconic “Let Your Love Flow” serves as the soundtrack for Budweiser’s new Super Bowl ad. The spot is now available to view on Budweiser’s social and digital channels and will be airing nationally on Super Bowl Sunday during the Big Game. Watch HERE. 

Back on a stage as synonymous with the brand as its iconic horses, Budweiser is returning to the Super Bowl with the famous Clydesdale hitch. For the first time in over a decade, this year’s spot, titled “First Delivery,” features a Clydesdale foal as the star, depicting a story of resilience and dedication. “First Delivery” illustrates Budweiser’s commitment to always deliver for its fans and brings to life the brand’s iconic tagline, “This Bud’s For You,” which celebrates the grit and determination that make up the American spirit.   

“We are so proud to have our hit song ‘Let Your Love Flow’ featured in the new Budweiser Super Bowl Ad. Such a beautiful video. The Clydesdales are simply awesome,” shared the Bellamy Brothers.

Directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York, “First Delivery” opens at the Budweiser Brewery with the Clydesdale hitch gearing up for a delivery. With the final kegs loaded and the hitch about to depart, we meet our star, a Clydesdale foal, who is disappointed when the hitch driver tells him he isn’t ready to join the team on the road just yet. 

As the Clydesdale hitch leaves the brewery, one of the kegs falls off the wagon. The foal is the only one to notice, and without a moment’s hesitation, he starts to nudge the keg with his head in pursuit of the hitch. The foal journeys through the backcountry, taking shortcuts to catch up with the rest of the Clydesdales. As the hitch parks in front of the bar in town, the delivery driver starts to unload the wagon and notices the missing keg. In that moment, we see the foal turn onto Main St., rolling the keg with sheer force and determination as his fellow Clydesdales and a few onlookers cheer him on.   

Inside the bar, locals are unwinding after a day of work when the foal rolls the keg through the front door and the message “Delivering Since 1876” appears onscreen, recognizing Budweiser’s commitment to always deliver for its fans. As the bartender pours a fresh round of Budweiser, the spot concludes with the end card reading “This Bud’s For You.”  

“First Delivery” is the 47th Super Bowl spot featuring the Budweiser Clydesdales, who have stood as a symbol of Anheuser-Busch’s tradition and heritage since 1933. To celebrate their return to the game and this milestone event in sports and culture, the Budweiser Clydesdales will be in New Orleans the week leading up to Super Bowl LIX, celebrating with locals and visitors alike in the community.  

Consumers can follow the Clydesdales’ journey leading up to the Big Game by visiting Budweiser’s social channels: YouTube, X, Instagram and Facebook. 

Follow the Bellamy Brothers on Facebook, Instagram, X, and visit BellamyBrothers.com for more information. 

ABOUT BELLAMY BROTHERS
David and Howard Bellamy continue to prove the trail they’ve ridden to fame has been as unique as their music itself—music that is now celebrating over 40 years of success. The road that started on the pop music charts in the ‘70’s, took a winding turn into country music in the ‘80’s, paving the way for duos to come, such as Brooks & Dunn, Montgomery Gentry, Big & Rich and The Judds. “If I Said You Had A Beautiful Body (Would You Hold It Against Me),” originally scrawled on a dinner napkin by David, rocketed them to the top of the country charts the way “Let Your Love Flow,” had done in the pop market just a few years earlier. It proved to be the first of a string of 14 No. 1 singles in the U.S. alone. They’re the only U.S. country music act who’ve toured in Dubai, India, Sri Lanka, New Caledonia and Qatar. The Bellamy Brothers hold the record in both the Academy of Country Music (ACM) and the Country Music Association Awards (CMA) for the most duo nominations. Numerous Grammy nods have also been directed toward the brothers. The Bellamys are also opening up their lives to television audiences with their reality show, “Honky Tonk Ranch.” Each episode captivates viewers by the unpredictable misadventures the Bellamys face while balancing their globe-trotting touring schedule while running their sprawling family ranch in south Florida. “Honky Tonk Ranch” is executive produced by David Bellamy and directed, shot and edited by Derrek Kupish, CEO/founder of dkupish productions.  

ABOUT BUDWEISER 
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character. 

ABOUT ANHEUSER-BUSCH  
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.